1. High shipping prices (72%)
2. Comparison shopping or browsing (61%)
3. Changed mind (56%)
4. Saving items for later purchase (51%)
5. Total cost of items is too high (43%)
6. Checkout process is too long (41%)
7. Too much personal information is required (35%)
8. Site requires registration before purchase (34%)
9. Site is unstable or unreliable (31%)
10. Checkout process is confusing (27%)
References:
Reducing shopping cart abandonment: How to minimize orphaned carts. By
Michael Bloch http://www.tamingthebeast.net/articles4/cartabandonment.
htm
The art of the cart: Why people abandon shopping carts. By Craig Goldwyn,
http://visibility.tv/tips/shopping_cart_abandonment.html
Study Data: Absolutely Pitiful Ecommerce Shopping Cart Abandonment Stats -
- 4 Ways to Improve Yours. By Anne Holland, President
http://www.marketingsherpa.com/article.php?ident=29685
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