1. Call it a “Shopping Cart”
don’t get cute. use conventions.
Novelty often causes confusion. The Shopping Cart should be called
whatever is appropriate for the users In the US: shopping cart.
2. Use “Add to Cart”, not “Buy”
shoppers are commitment phobic.
Adding Items to the shopping cart should be effortless and noncommittal.
’Wish List’ and ‘Save for Later’ options are useful.Save abandoned carts for later use like Amazon.com
3. Give obvious visual feedback
when adding to cart, stay on the page
Forcing customers to go to a separate shopping cart page is especially frustrating for shoppers buying multiple items. Show cart updates in unobtrusive place, like the sidebar
4. Add to cart, then cross-sell
make purchasing efficient. don’t get in the way of adding to cart.
You can cross-sell in a sidebar, or cross-sell after adding to cart Don’t irritate the customer by making them view related items.
5. Minimize requests for information
don’t require registration. only ask for what you need.
Registration should be optional, unless you are selling on COD Consider allowing checkout as a ‘Guest’. Carry out separate surveys, and be sure to offer something for parting with this information.
6. Make the cart easy to update
allow user to move back and forth from site to cart without losing data.
Use delete buttons or links, allow quick modifications to quantity/colors/sizes, etc., Allow additions to cart without losing data already entered in the shopping cart. Don’t dump form data on user error.
7. Show total cost as early as possible
shipping, taxes
Don’t make customers wait until checkout to see what the total cost is.
8. Deal with Out of Stock issue on product page
don’t wait until the checkout page
If an item is out of stock, make sure that is obvious to the customer before checkout. Alternatives: Don’t show out-of-stock items or explicitly state ‘in stock’. Give a clear way to back-order. Suggest
alternatives. Otherwise, the customer will be very frustrated and won’t trust the data on your site.
9. Make your customers feel secure
Using consistent design, clear policies, fraud prevention, no CAPTSCHAs
The total experience, including design choices like font choice and writing style should work to make your customers feel secure.
Use SSL. Promote privacy, security, return & exchange policies. Make help easy to access. Use a styleguide. Avoid CAPTCHAs. CAPTCHAs are frustrating: often unreadable, time-consuming, rarely accessible.
10. Clear Navigation
simple, intuitive and obvious
Show progress through site & cart. Breadcrumbs, status bar. Make the shopping icon cart clickable. Use succinct and unambiguous labels. Use a robust search engine to handle misspellings, offer
alternate/broader/narrower terms.
Source : WWW
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